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Mr. Steam Unveils New Stainless Steel Series 300 Towel Warmers, Including Freestanding Floor Model

Posted by Nora DePalma on Fri, Mar 18, 2011 @ 03:09 PM

F328LONG ISLAND CITY, NEW YORK (MARCH 18, 2011)—Mr. Steam has expanded its offering of bathroom towel warmers with the new Series 300, made of high-quality stainless steel with two attractive finishes: polished and brushed stainless. Featuring a sleek contemporary design, the new collection includes a freestanding floor model in addition to three wall-mounted units of varying sizes. “The freestanding option, which is unique to our Series 300, allows the towel warmer to be moved closer to the point of use in the bathroom or elsewhere in the home,” explains Martha Orellana, vice president of sales and marketing. “A number of our customers have specifically asked for that flexibility and portability.”

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The floor-mounted model also includes:

  • a six-foot, factory-installed power cord for simple “plug-and-play” operation;

  • an on-off switch at the top of one of the upright bars, eliminating the need to bend down to activate the unit.

Mr. Steam offers a digital 24-hour timer for convenient pre-start and automatic shutoff for both the plug-in and hard-wire models, which also can be easily controlled by a separate on/off wall switch. The power cord is optional on the wall-mounted models.

The Series 300 also features a new, faster-acting heating technology: Instead of a heated glycol solution circulating through the unit, an electric wire is threaded through the cross bars. Voltage through that wire heats the metal directly, resulting in a shorter warm-up period. A built-in aromatherapy oil well is standard in all units.

The new Series 300 encompasses four models:
  • F328, the freestanding unit, measuring 34.5˝ h x 20˝ w x 11.75˝ d with a shipping weight of 10 pounds; 98 watts and 120 volts. List price: $890 for either the polished or brushed stainless steel finish.

  • W328: 31.5˝ h x 20˝ w x 4.75˝ d; 10 pounds; 98 watts and 120 volts. List price: $890.

  • W336: 39˝ h x 20˝ w x 4.75˝ d; 14 pounds; 133 watts and 120 volts. List price: $990.

  • W348: 49.25˝ h x 20˝ w x 4.75˝ d; 18 pounds; 168 watts and 120 volts. List price: $1,090.

The factory-installed power cord adds another $100 to the list price of the three wall-mounted units. All four models carry a two-year warranty and are cULus-Listed.


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The Series 300 bathroom towel warmers from Mr. Steam feature a faster-acting heating technology and optional digital timer for convenient pre-start and automatic shutoff.

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    Nora DePalma - Dialogue Marketing


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